Waffle House Rebrand

The Waffle House rebrand was produced and presented as a class project. The Idea behind this logo redesign was to keep most, if not all, of the iconic and noticeable features of the original Waffle House logo. I chose to go with a mid-century modern aesthetic for the redesign while keeping both the original font and the color yellow. I also added their establishment date to reinforce the idea that a trade or a practice is perfected with time. In this case, Waffle House is very good at making waffles.